Levis To Use Bloggers In Ads

Levis1According to Gawker, Levis are lookign to cash in on all that uber-coolness of blogging by featuring bloggers in their next ad campaign called, "A Style For Every Story."

Levis will pay the lucky bloggers $10K. Bloody hell!

Gawker Article

(fyi: the Creative Director at Levi's ad agency, BBH, is called Kevin McKeon - worth a spam, no?)

Posted by Guy Brighton on February 10, 2005 at 10:11 AM | Tags/Topics: | | (0) | | Add GB To Your News Feed

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